For the latest campaign, Lanieri explores the connection between place and identity through dreamlike cityscapes crafted with Artificial Intelligence. These imagined-yet-familiar backdrops become the stage for deeply personal narratives—each as singular as the individuals who inhabit them.
Cities, with their iconic landmarks and distinctive silhouettes, shape our experiences. But it is through those everyday encounters—fleeting moments, lasting memories, unspoken questions—that we truly begin to understand them. And in doing so, we understand more of ourselves. Like a mirror, the city reflects our uniqueness, inviting us to see the world through our own lens.
Lanieri’s Spring Summer 2025 campaign reimagines the most emblematic locations of the brand’s cities, transforming them into evocative portraits of memory and identity. These AI-generated settings are not just backdrops—they are visual metaphors for the way we inhabit space, and for the fragments of imagination that make each place feel unmistakably ours.
In collaboration with AI artist Alberto Maria Colombo, the campaign imagery presents the new collection as part of a personal story—where the Lanieri look and the city it moves through become inseparable. Each look, each frame, tells a story of individuality, presence, and style made personal.