The mirror reflects a unique image back to us, composed of distinctive details that enshrine and recount our personal story. So does the suit we choose to wear every day: it reveals who we are, how we feel, how we want to be perceived and recognised. It is not just an external reflection, but an intimate narrative of our relationship with ourselves and with the world around us. The Fall Winter 2025 campaign is an invitation to rediscover this uniqueness and celebrate it, transforming style into a daily expression of authenticity and awareness.
Soft winter yarns to shape relaxed silhouettes: the characteristics of the fall winter 2025 collection
The campaign images depict an intimate collection set within a domestic space where the boundaries between formal and casual blend into a fusion of styles and occasions of use. An approach designed to respond to personal needs rather than rigid labels. Cashmere, flannels, velvets and wool and alpaca blends feel like a soft caress to contemporary sartorial lines, providing a relaxed fit, with refined textures, that doesn’t weigh you down.
From the finest Italian wool mills to your wardrobe
The selection of fabrics includes Made in Italy proposals that combine tradition and contemporary style: the classic patterns for men suits such as Prince of Wales and grisaille by Ermenegildo Zegna, the flannels and pinstripes by Vitale Barberis Canonico and finally the business wears by Reda, in four-season weights suitable for all year round. For the casual, we find the softness and warmth of Ferla’s wool and baby alpaca blends, in the form of coats, overshirts and Safari jackets.
Pinstripe: the return to a refined style
There are many contemporary reinterpretations of pinstripe in refined blue and grey textures, with coloured stripes in shades of lilac, light blue and brick-red. These are paired, for a truly distinctive look, with Thomas Mason’s selection of striped shirts in shades of purple, green and light blue – a timeless classic of men’s office wear.
Denim: the casual-chic effect enters formal-wear
Denim, the quintessential fabric for casual menswear, makes a confident entrance into the realm of men formal attire, for suits and classic shirt, to be worn together or unmatched. A casual-chic touch where occasions of use and influences celebrate style choices that respond only to one rule: your personal style.