{"id":18902,"date":"2025-10-15T11:47:58","date_gmt":"2025-10-15T09:47:58","guid":{"rendered":"https:\/\/blog.lanieri.com\/?p=18902"},"modified":"2025-10-15T11:50:58","modified_gmt":"2025-10-15T09:50:58","slug":"boutique-lanieri-a-milan-la-nouvelle-boutique-de-piazza-velasca","status":"publish","type":"post","link":"https:\/\/blog.lanieri.com\/fr\/boutique-lanieri-a-milan-la-nouvelle-boutique-de-piazza-velasca\/","title":{"rendered":"Lanieri ouvre sa nouvelle boutique Piazza Velasca : \u00e9l\u00e9gance sur mesure au c\u0153ur de Milan"},"content":{"rendered":"

Lanieri ouvre sa nouvelle boutique Piazza Velasca\u00a0: \u00e9l\u00e9gance sur mesure au c\u0153ur de Milan<\/strong><\/p>\n

Lanieri<\/strong> \u00e9crit un nouveau chapitre de son histoire de maison de couture en transf\u00e9rant sa boutique de Milan dans un lieu d\u2019exception\u00a0: Piazza Velasca 6<\/strong>, \u00e0 deux pas de la Cath\u00e9drale. Un lieu o\u00f9 chaque v\u00eatement prend vie et devient l\u2019expression authentique d\u2019un style personnel et d\u2019un savoir-faire contemporain.<\/p>\n

La nouvelle boutique, d\u2019une superficie de 174\u00a0m2<\/sup> r\u00e9partis sur trois niveaux<\/strong>, donne directement sur la rue, avec deux grandes vitrines, pour offrir une visibilit\u00e9 in\u00e9dite et une connexion encore plus directe avec la vie tr\u00e9pidante de la ville. Un espace \u00e9l\u00e9gant, moderne et raffin\u00e9, con\u00e7u pour offrir une exp\u00e9rience sur mesure dans les moindres d\u00e9tails.<\/p>\n

Une boutique con\u00e7ue pour ceux qui recherchent l\u2019unicit\u00e9<\/strong><\/p>\n

Chaque recoin de la nouvelle boutique Lanieri a \u00e9t\u00e9 pens\u00e9 pour accompagner le client dans un parcours de confection sur mesure, o\u00f9 chaque tissu, chaque coupe et finition devient un \u00e9l\u00e9ment distinctif. Les murs v\u00e9g\u00e9taux stabilis\u00e9s<\/strong>, une solution esth\u00e9tique et durable qui fait entrer la nature \u00e0 l\u2019int\u00e9rieur sans entretien n\u00e9cessaire, cr\u00e9ent une sensation d\u2019\u00e9quilibre et de bien-\u00eatre qui refl\u00e8te parfaitement les valeurs de la marque.<\/p>\n

Le projet porte la signature du cabinet RealArch<\/strong> qui a suivi chaque phase du projet avec passion et pr\u00e9cision, de la conception architectural \u00e0 la gestion de l\u2019ameublement, jusqu\u2019aux lumi\u00e8res soigneusement \u00e9tudi\u00e9es, con\u00e7ues pour mettre en valeur chaque v\u00eatement et chaque instant de l\u2019exp\u00e9rience du client dans la boutique.<\/p>\n

\"\"<\/a><\/p>\n

Une nouvelle adresse, entre histoire et innovation<\/strong><\/p>\n

Le choix de Piazza Velasca n\u2019est pas un hasard\u00a0: la zone se trouve au centre d\u2019une importante intervention de r\u00e9habilitation urbaine qui a rendu \u00e0 la ville une place plus ouverte, plus vivable et dynamique. La nouvelle boutique a pour toile de fond la Torre Velasca<\/strong>, symbole de l\u2019architecture milanaise de l\u2019apr\u00e8s-guerre et une r\u00e9f\u00e9rence pour qui aime allier style et identit\u00e9 culturelle.<\/p>\n

\u00ab\u00a0Dans ce contexte unique, Lanieri respire une nouvelle \u00e9nergie\u00a0\u00bb, affirme Emanuela Pignataro<\/strong>, PDG de Lanieri. \u00ab\u00a0Nous avons voulu cr\u00e9er un espace raffin\u00e9 et accessible, o\u00f9 la confection sur mesure se transforme en un luxe personnel\u00a0: chaque v\u00eatement devient une pi\u00e8ce unique, le reflet du style et de la personnalit\u00e9 de la personne qui le porte. La visibilit\u00e9 depuis la rue nous permet de nous int\u00e9grer de mani\u00e8re encore plus authentique dans le tissu cr\u00e9atif et entrepreneuriat de la ville.\u00a0\u00bb<\/p>\n

\"\"<\/a><\/p>\n

Engagement social et d\u00e9veloppement durable\u00a0: une priorit\u00e9<\/strong><\/p>\n

La nouvelle boutique se trouve dans un immeuble appartenant \u00e0 la Fondazione BAC<\/strong>, une organisation qui \u0153uvre depuis plus de 30 ans en faveur des personnes en difficult\u00e9 en proposant des services professionnels et un soutien scolaire. Une partie du loyer sera revers\u00e9e \u00e0 la Fondation afin de contribuer au soutien de projets concrets et solidaires.<\/p>\n

Ce geste confirme la vision en faveur d\u2019un d\u00e9veloppement durable de Lanieri\u00a0: non seulement l\u2019attention port\u00e9e \u00e0 l\u2019environnement et \u00e0 la qualit\u00e9 des mati\u00e8res, mais aussi l\u2019engagement envers la communaut\u00e9 et les personnes, dans le respect des valeurs du Groupe Reda<\/strong>, auquel la marque appartient.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un environnement \u00e9l\u00e9gant, moderne et raffin\u00e9, con\u00e7u pour offrir une exp\u00e9rience sur mesure dans chaque d\u00e9tail, avec une attention particuli\u00e8re \u00e0 l\u2019inclusivit\u00e9.<\/p>\n","protected":false},"author":14,"featured_media":18894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[550],"tags":[],"yoast_head":"\nBoutique Lanieri \u00e0 Milan : la nouvelle boutique de Piazza Velasca<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le nouveau point de vente Lanieri \u00e0 Milan. 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