{"id":4508,"date":"2017-03-03T16:50:19","date_gmt":"2017-03-03T15:50:19","guid":{"rendered":"https:\/\/lanieri.com\/blog\/?p=4508\/"},"modified":"2021-03-14T20:39:42","modified_gmt":"2021-03-14T19:39:42","slug":"spring-summer-2017-collection","status":"publish","type":"post","link":"https:\/\/blog.lanieri.com\/en\/spring-summer-2017-collection\/","title":{"rendered":"The Spring Summer 2017 Collection"},"content":{"rendered":"<p>The new Spring Summer 2017 collection is online with <strong>more than 150 new Italian fabrics<\/strong> for tailored suits, jackets, blazers and dress shirts. Weights, textures and colours designed for the new season, are finally <strong>available on lanieri.com or in the Lanieri Store<\/strong>.<\/p>\n<p><em>Leitmotif<\/em> of the Spring Summer collection is the idea of a sober and measured elegance, to <strong>express your style and be yourself, without breaking any dress code<\/strong>. Defined lines, refined details, natural colours and classic patterns are now\u00a0revisited with <strong>an ultra-contemporary twist<\/strong>. Canonical pinstripes become large and colourful, the iconic Prince of Wales is recommended in a macro version, and linen blends come patterned and coloured for the free time.<\/p>\n<figure id=\"attachment_4519\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 770px\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4519 size-full\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2017\/03\/Untitled-design-2.png\" alt=\"Lanieri Spring Summer Men's Suits Collection\" width=\"760\" height=\"400\" \/><figcaption class=\"caption wp-caption-text\">Lanieri Spring Summer Suits Collection<\/figcaption><\/figure>\n<p>An impeccable style, of course, but without excluding comfort. That\u2019s why we\u2019ve selected so many <strong>high-performance fabrics<\/strong>, which ensure you a better fit, don\u2019t crease, keep you cold all day long and don\u2019t get wet under the rain. The <strong>Traveller or Stretch suit fabrics collection<\/strong> or the <strong>Comfort shirts collection<\/strong>, for example.<\/p>\n<p><span style=\"font-weight: 400;\">Soft texture, fresh and easy-to-match natural colours. For a little bit of cosy luxury to be worn when at work or in your everyday life. <strong>Always and only 100% natural fabrics<\/strong> that feature winning technical characteristics, thanks\u00a0<\/span><span style=\"font-weight: 400;\">to special treatments <strong>engineered by the best Italian wool mills<\/strong>.<\/span><\/p>\n<figure id=\"attachment_4520\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 770px\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4520\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2017\/03\/Untitled-design.png\" alt=\"Lanieri Spring Summer Suits and Blazers Collection\" width=\"760\" height=\"400\" \/><figcaption class=\"caption wp-caption-text\">Lanieri Spring Summer Suits and Blazers Collection<\/figcaption><\/figure>\n<p>Which are the must-to-have for this season? Let&#8217;s start with some classic essentials such as the <strong>Assoluto suits<\/strong>, made from carbon fibres, the <strong>Pure Linen suits and then\u00a0the<\/strong> <strong>Icon suits<\/strong> for a more formal business wardrobe, until the new\u00a0entries. The <strong>Linen Mohair and\u00a0Mohair Cotton blazers<\/strong>, and<strong> the exclusive Super 180&#8217;s suits<\/strong> with an incredible fineness. But not only! You&#8217;ll find lightweight <strong>Lanificio Ermenegildo Zegna suits<\/strong>, the Grey Wool suit tailored from an eco-friendly fabric made with organic Patagonian wool, bright<strong> Linen and Silk blazers<\/strong>, \u00a0fresh &amp; breathable (pink, grey, blue, Sahara) Hopsack blazers and those made with hemp fibres. There&#8217;s something for everyone&#8217;s taste\u00a0at Lanieri.<\/p>\n<h2>Ad Campaign<\/h2>\n<figure id=\"attachment_4514\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 770px\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4514 size-full\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2017\/03\/Blog_SS2017-Collection_ImmagineInterna.png\" alt=\"The Spring Summer 2017 Men's collection\" width=\"760\" height=\"400\" \/><figcaption class=\"caption wp-caption-text\">Lanieri Spring Summer 2017 collection<\/figcaption><\/figure>\n<p>&#8220;Do what you like, but do it tailored&#8221; says the advertising campaign for this spring summer collection. A slogan that expresses <strong>an idea of freedom that belongs to both Made to measure and summer season<\/strong>. An elegant and composed, but at the same time casual and contemporary, mood. A kind of relaxation that wants to promote a new idea of elegance, more versatile &amp; less serious, designed around the real needs of modern men. Because the new way to stand out, is simply being yourself.<\/p>\n<span class='mb-center maxbutton-1-center'><span class='maxbutton-1-container mb-container'><a class=\"maxbutton-1 maxbutton maxbutton-single-button\" href=\"https:\/\/www.lanieri.com\/en\/suits\"><span class='mb-text'>DISCOVER THE COLLECTION<\/span><\/a><\/span><\/span>\n","protected":false},"excerpt":{"rendered":"<p>More than 150 new fabrics for Italian tailored suits, jackets, blazers and dress shirts. Textures, weaves and colours designed for the coolest season: the new Spring Summer 2017 collection is now online.<\/p>\n","protected":false},"author":1,"featured_media":4515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[845],"tags":[824],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lanieri Spring Summer 2017 Collection: Do what you like, but do it tailored<\/title>\n<meta name=\"description\" content=\"More than 150 new fabrics for Italian tailored suits, jackets, blazers and dress shirts. 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