{"id":13961,"date":"2022-04-07T12:00:00","date_gmt":"2022-04-07T10:00:00","guid":{"rendered":"https:\/\/lanieri.com\/blog\/reda-group-innovating-for-sustainability\/"},"modified":"2022-05-10T12:16:48","modified_gmt":"2022-05-10T10:16:48","slug":"reda-group-innovating-for-sustainability","status":"publish","type":"post","link":"https:\/\/blog.lanieri.com\/en\/reda-group-innovating-for-sustainability\/","title":{"rendered":"Reda Group: innovating for sustainability"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull margin-p entry-content-1 has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#f3efe8\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns alignwide margin-header-0 is-layout-flex wp-container-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.38%\">\n<h3 class=\"margin-header-0 header-georgia has-black-color has-text-color wp-block-heading\" style=\"font-style:normal;font-weight:400\">Company name<\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide hr-box\"\/>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Successori Reda S.p.A.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<h3 class=\"margin-header-0 header-georgia has-black-color has-text-color wp-block-heading\" style=\"font-style:normal;font-weight:400\">Year of establishment<\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide hr-box\"\/>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">1865<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.62%\">\n<h3 class=\"margin-header-0 header-georgia has-black-color has-text-color wp-block-heading\" style=\"font-style:normal;font-weight:400\">Place of establishment<\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide hr-box\"\/>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Valdilana (Piedmont), Italy<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5px\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.62%\">\n<h3 class=\"margin-header-0 header-georgia has-black-color has-text-color wp-block-heading\" style=\"font-style:normal;font-weight:400\">Production<\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide hr-box\"\/>\n\n\n\n<p class=\"margin-p has-text-color has-extra-small-font-size\" style=\"color:#000000\">Sustainable pure Merino wool fabrics<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.62%\">\n<h3 class=\"margin-header-0 header-georgia has-black-color has-text-color wp-block-heading\" style=\"font-style:normal;font-weight:400\">Distinctive features<\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide hr-box\"\/>\n\n\n\n<p class=\"margin-p has-text-color has-extra-small-font-size\" style=\"color:#000000\">First textile company in Italy and one of the first worldwide to receive the B Corp certification. Benefit company since 2022<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5px\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A heritage of excellence passed down from generation to generation<\/h2>\n\n\n\n<p>The story of Reda began in 1865 in Valle Mosso, Piedmont, where entrepreneur Carlo Reda founded the historic woollen mill, later purchased by the Botto Poala brothers, already successful in the textile industry. It is under the Botto Poala\u2019s family leadership that the company started growing and developing until it became known and appreciated worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gruppo Reda: l\u2019innovazione a servizio della sostenibilit\u00e0\" width=\"697\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/4Qr7FQmzZFI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Reda\u2019s passion for the creation of the highest quality Merino wool fabrics goes hand-in-hand with the constant search for improvement that has always guided the Group. True to this, and in order to experiment with the use of Merino wool and improve product quality further, Reda started purchasing raw materials from Australia in 1975, marking a true change in the textile supply chain.<\/p>\n\n\n\n<p>This marked the beginning of a strong bond with Oceania, which became the supplier of premium raw materials as well as a source of inspiration and a place of study and research along the production chain. In 1993, Reda purchased its first farm in New Zealand, Otamatapaio, later purchasing another two to reach a 30,000 Merino sheep count.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/01_gruppo_reda.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"751\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/01_gruppo_reda.jpeg\" alt=\"\" class=\"wp-image-14077\" srcset=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/01_gruppo_reda.jpeg 1200w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/01_gruppo_reda-300x188.jpeg 300w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/01_gruppo_reda-1024x641.jpeg 1024w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/01_gruppo_reda-768x481.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Innovating for quality<\/h2>\n\n\n\n<p>\u201cChange is inevitable\u201d: these words, featured at the entrance of the Crocemosso plant, represent the spirit that has guided the company for over 150 years, halfway been tradition and innovation.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"797\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda.jpeg\" alt=\"\" class=\"wp-image-14080\" srcset=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda.jpeg 1200w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda-300x199.jpeg 300w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda-1024x680.jpeg 1024w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda-768x510.jpeg 768w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/02_gruppo_reda-330x220.jpeg 330w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Reda\u2019s premium fabric offer falls into two main categories: formalwear and leisure. The formalwear section includes the Reda 1865 range, which features superior classic fabrics created for tailoring, while the Reda Flexo line offers smart stretch fabrics that are especially good for frequent travellers who expect superior comfort and crease-free fabrics. The leisure section is centered around Reda Active, created in 2012 to offer more technical options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainable from start to finish<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/03_gruppo_reda.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"704\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/03_gruppo_reda.jpeg\" alt=\"\" class=\"wp-image-14086\" srcset=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/03_gruppo_reda.jpeg 1200w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/03_gruppo_reda-300x176.jpeg 300w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/03_gruppo_reda-1024x601.jpeg 1024w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/03\/03_gruppo_reda-768x451.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Sustainability has always been a part of Reda\u2019s DNA and has driven a growing commitment, year after year, towards achieving important goals.<\/p>\n\n\n\n<p>The main activities conducted by the company involve support for the farmers, as embodied by the Reda Sustainability Award, as well as manufacturing-related activities such as the innovative water purification system implemented in the Crocemosso plant in 2008 and the installation of 100 photovoltaic panels with a view to reduce electricity consumption and CO2 emissions.<\/p>\n\n\n\n<p>Transparency and traceability have been the two guiding principles followed by Reda to offer its customers outstanding fabrics and unique guarantees, as shown by the major certifications received since the early 2000s.<\/p>\n\n\n\n<p>Major recognition came from the B Corp certification received in 2020. This confirms Reda to be truly unique, as the first Italian textile company and one of the first worldwide to receive the certification. Being a B corporation means respecting the highest international standards in terms of economic, environmental and social impact.<\/p>\n\n\n\n<p>In 2022, the company reached another important milestone by becoming a benefit company and modifying its status. As a benefit company, Reda commits to pursuing common interest goals and operating in a responsible, sustainable and transparent manner towards people, the environment and various stakeholders.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.lanieri.com\/en\/suits\/reda\"><img decoding=\"async\" loading=\"lazy\" width=\"525\" height=\"925\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/05\/abiti-reda.png\" alt=\"\" class=\"wp-image-14187\" srcset=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/05\/abiti-reda.png 525w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/05\/abiti-reda-170x300.png 170w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-16 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.lanieri.com\/en\/suits\/reda\" style=\"border-radius:0px\">Discover Reda suits<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.lanieri.com\/en\/shirts\/reda-active\"><img decoding=\"async\" loading=\"lazy\" width=\"525\" height=\"925\" src=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/05\/camicie-reda.png\" alt=\"\" class=\"wp-image-14184\" srcset=\"https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/05\/camicie-reda.png 525w, https:\/\/blog.lanieri.com\/wp-content\/uploads\/2022\/05\/camicie-reda-170x300.png 170w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-18 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.lanieri.com\/en\/shirts\/reda-active\" style=\"border-radius:0px\">Discover Reda shirts<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Quality, innovation and sustainability have defined the premium Merino wool fabric experts for over 150 years.<\/p>\n","protected":false},"author":1,"featured_media":13930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[865],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reda Group: innovating for sustainability<\/title>\n<meta name=\"description\" content=\"Quality, innovation and sustainability have defined the premium Merino wool fabric experts for over 150 years.\" \/>\n<meta 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